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Media : Mobile Channel
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SPH

Singapore Press Holdings WAP

Objective
: To develop a mobile program that allowed readers to access SPH newpaper content on the go. Through this initiative, eFusion helps to increase sales by tapping into SPH's mobile market.

Deployment
: Tapping into the mobile market, Singapore's largest news organisation, Singapore Press Holdings is allowing news to be available virtually in all cellphones. For $3 per month, cellphone subscribers can read full versions of The Straits Times, The Business Times or Lianhe Zaobao while on the move. eFusion assisted in developing the wap portal and the subscription service. eFusion also developed the backend reports and data for SPH to administer.

Share Investor WAP

Objective
: To develop a mobile portal that allows real time access to stock information. This way, it seeks to bring increase sales and customer database from the mobile market.

Deployment
: Share Investor i-mode portal allows it users to subscribe to 'live stock information and prices. At the same time, user can access their stock portfolio.

Disney Mobile

Objective:
To built a rich media WAP portal that Disney could use in conjunction with Starhub. Through this initiative, eFusion helps Disney to increase its mobile sales and customer base.

Deployment:
Our involvement on this launch was on the set up of Disney WAP portal and its CMS that provides hosting to Disney's wonderful mobile suite of contents. This involves, Games, Greetings, Logos, Mastertones, 16bit Ringtones, MIDI Tones, Screensavers, Themes, Videos, Voicetones, Wallpaper.


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