The integral element
of any below the line campaign is to acquire targeted
mailing list. Simple as it sounds, marketers are often
stumped by list owners who claimed to own hundreds of
thousands, or sometimes millions, of names across various
demographics and industries.
At eFusion, we believe less is more. We do not profess
to own huge volume of data. Our strength lies in building
more breadth to a record by capturing not just demographics
details, we profile them by unique psychographics and
buying habits, thus allowing you to zero in on your
customers.
No effort is spared expanding our profiled base with
comprehensive research and conscientious updates through
one of Singapore’s largest call centre.
We make it our business to understand yours, know what
motivates your customers and be acquainted with your
products or services on offer to produce customized
mailing lists that have consistently generated unparalleled
results. eFusion’s profiled databases remains
the top choice of many experienced direct marketers.
One simple reason that kept them coming back for more
– results.
Our list rental service comes complete with deployment
via eFusion’s diverse technology platforms. Responses
from the various channels are tracked and recorded;
undeliverables flagged and updated; response patterns
analyzed and reported. All our clients welcomed such
integrated approach as it saves them valuable time and
cost managing different vendors just to launch a marketing
campaign.
For marketers deploying direct marketing campaign for
the first time, having to make a simple decision on
the most effective channels may appear daunting:
- Database building and research services
- Database cleansing and updating
- Database purging
eFusion’s team of direct marketing specialists
who have amassed a wealth of experience helping clients
across various industries execute highly successful
direct marketing campaigns, are on hand to share innovative
marketing tips and best practices adopted by leading
industry players. Experienced marketers whom we worked
with often appreciate the fresh perspectives we breathe
into their marketing campaigns. |
