About Us - eFusion Group

home > about us

About eFusion

Elevator Pitch (Our Strategy)

eFusion provides customer database intelligence solutions, combined with direct sales & marketing channel management for companies and top brands to increase sales revenues & profits. We help companies create new revenue opportunities and distribution models to reach the right customers with our marketing platforms & technology solutions.

Data Solutions		Services

	Data Solutions In today's business, the propelling force behind constant business growth is the knowledge of your customers, their preferences and buying patterns... Learn more		Direct Marketing Services Our competitive edge is a combination of 3 core areas of competence positioning us above any traditional marketing companies... Learn more

	Data Products The integral element of any below the line campaign is to acquire targeted mailing list. Simple as it sounds... Learn more		Direct Sales Services eFusion takes a very scientific approach towards sales force management. We have run sales forces of over 150 people at any one point in time across multiple industries... Learn more

			Digital Online Solutions (Web 2.0 and Mobile 2.0 advertiser solutions) We build web 2.0 marketing platforms as a core strategy to allow companies to “reach the right customers”... Learn more

Core Purpose

eFusion is about providing a place for learning and growth. A place to enrich your personal & working lives. It's about creating an environment where we can bring out the best in you. It's about delivering world class products and services. Making positive contributions to the customers we serve.

Vision

To service one million companies utilising eFusion's global database, direct-marketing platforms & sales distribution channels to reach out to over 100 million end-consumers in the world and any point in time.

Mission

To increase our clients sales effectiveness and profits by connecting companies to the right customers.

Core Values

Champions
We commit to winning. This is what we've done throughout our lifetime. Being true to ourselves, we live and compete only to be the very best in our trade. Driven by certain fearlessness, we venture into new frontiers, pitching ourselves against the very best and emerge victorious in our battles. We exemplify our tenacity, resourcefulness and drive to achieve success. It’s what allows us to grow and take risks. It inspires us to never give up, celebrating failures as well as successes.

Financial Excellence
We differentiate between needs and wants. We focus in disciplined diversification and carefully reinvesting our profits for future growth. Safeguarding our company property and assets is our responsibility. We understand our critical numbers for achievement of bonuses. We believe that good management will lead to great rewards.

Setting New Standards
Make a Mark! Yes, we’re different. We’re not afraid to challenge convention. Exceeding our customers' expectations is what we do and why we do it. We engage in continuous improvement and learning, always setting higher standards to push our limits. We believe that a thirst for learning leads to an open mind, and an open mind leads to greater opportunity. We build value to make a difference and leave a legacy.

Trust, Respect & Integrity
Our word. Our name. Our reputation. Intangibles that form the fabric of what we are made of. In business, as in life, integrity is everything. Within our organization, having trust, respect and honesty go deeper than just the rules of the game; it is our code of conduct. We are fair and upright in all our business dealings.

Balance
We commit to living a balanced life.
While we excel at work and commit to winning, we always ensure we are in the best of health and getting the support from our families. We commit to having fun at work and never treat our job as a job but as a passion and responsibility.

Envisioned Future

eFusion will be known globally for providing turnkey database solutions, channel sales distribution and direct marketing platforms serving over one million businesses around the world. We will be recognized for delivering the world's most innovative products and services to consumers and businesses. Our eFusion brand reputation will be known globally for its creativity and ability to deliver and exceed her promise to the customers she serves. eFusion will be viewed as an employer of choice and the best talent all over the world will be lining up to apply for a job in eFusion. We are known worldwide for our unique culture of developing our people and respect for one another. Being able to attract and retain the very best talent, eFusion will always be known as the number 1 or 2 in every industry and product category we compete in. Our tenacity and resourcefulness will allow us to overcome all challenges that confronts us. We can better to predict future market trends, adapt to new situations, stay relevant and emerge victorious over each obstacle we face. As we are always learning and growing as a people, our company will always perform well above industry benchmarks of profitability, market capitalization as well as customer retention. Our data driven management approach will be studied by other companies. We will be featured in the world's Top 50 Most admired companies of the world.

BHAG: Big Hairy Audacious Goal

To achieve a revenue turnover of US$1billion and have products delivered in over 100 countries. We aim to achieve status of Top 50 list of World's most admired companies by Forbes and Fortune magazine by year 2030.

Our Brand Promise

WE REACH THE RIGHT CUSTOMERS
eFusion's competitive edge is in being able to connect companies to the right customers with the most effective distribution channels and the use of the right technologies.